Starting A Home Based Business And Internet Marketing

What you need to learn to start a Small Home Business.

There are employees who find themselves unhappy with their present employment situation, resign, and try to find other jobs that will suit their specific needs. Unfortunately, these individuals are now among the millions of Americans who are currently unemployed.

On the other hand, there are individuals who are just determined to earn not just enough but to strike it rich, and take the risk of starting a small home based business. They get out of the pressure of working on a stressful environment and enjoy the flexibility of their working hours. Although there are home base entrepreneurs who failed in their business venture, most individuals who started a small home base business continue their struggle, and luckily, generating substantial income before they realize that they do not need a regular job in the office to work with.

Why should I consider a small home based business opportunity?

However, there are instances wherein you come to think that the income you receive both from your regular and alternate work is still insufficient to compensate your expenditures given the fact that the prices of basic commodities and other necessities are consistently increasing. There is no chance that your salary will also increase every time the prices of basic commodities also increase.

It is your responsibility to sustain the needs of your family.

During those instances, there are employees who are brave enough to face the risk of getting into business. Thus, they retire from their previous work, collect the necessary cash benefits due to them, and use this as their starting capital for their business venture. Most of them get into home-based business and they start selling several merchandises to their neighbours and later selling such items to the business district within their locality.

That is why these employees are getting involved into home-based Internet marketing business. They clear some space inside their house that will serve as their “business office” (they also makes use of their bedrooms as offices) and purchase a single personal computer unit that is connected on the Internet. What they typically do is to surf on the Internet, research for several Internet-based earning opportunities that does not require huge starting capital, and learn the strategies needed to succeed in this type of program.

Home-based Businesses is on the increase.

How Important is to market my business properly?

Take a sneak peek on the following and determine what kind of promotion is best suited for your business. Internet marketing is distinguished from other types of business venture (such as the brick and mortar marketing) through its structures. Internet marketing structure is composed of several elements such as long and short term marketing strategies, direct and indirect branding market, traffic analysis, sales volume evaluation, and other relevant elements.

There is a need for every Internet marketer, whether a neophyte or an experienced one, to master the strategies of Internet marketing to get the right approach and be successful in their respective programs.

One of the secrets in obtaining effective marketing approaches is to learn and understand the basic structure of Internet marketing. For instance, you need to realize that there is a huge distinction between short term and long term marketing strategies in which the former is a “temporary approach” and the latter is a “permanent approach”.

Your site must appear on the top pages of every search engine results made by Internet users. Its rapid development, along with the clever minds of webmasters and Internet geniuses, paved the way for the innovations that changed the way we live in this world.

This is one of the effective marketing strategies used in online-based businesses. In case that you are getting negative results, there is a need to change your approach. Affiliate Marketing Programs Category.

It must provide a long-term focus; that is, earning money not just only today but to the coming years as well. Lastly, do not be deaf to the feedbacks and concerns expressed by your clients. However, you can also help building brand awareness of not well-known products or services that will help a lot in making your online advertising successful.

Internet is not just for pure information dissemination or transmission of useful data–it now changed the way we do business in the 21st century. Is there a vehicle without engine and wheels? Take a course or spend time learning these techniques.

1. It is easy to promote products and services that are already well-known to the public rather than unbranded ones. Good decision, yet you need to know what can you expect when you take an Internet marketing course. There are many programs (both offline and online) that offers Internet marketing course, but the best course contains the best subjects that will serve as your guide on Internet marketing. Such subjects are as follows:

2. The course will start by discussing some basics of Internet marketing. Although it will not elaborate the history of the investment, it will include the basic opportunities on how you will be able to earn online without wasting your effort and financial resources.

3. Next in line is setting up your website. Keep in mind that on Internet marketing, your website will serve as your “shop” where you can sell products of other Internet marketers or promote something that will generate income on your part. The subject will include the appropriate website design templates to be used on a particular business, registering your site in its own domain name, and others.

4. Along with the course, expect that it will include several strategies on how you will be able to anticipate the moves of your competitors. Internet marketing is a growing market, and competition among Internet marketers is inevitable. Thus, there is a need for you to watch how your competitors move in order to stay alive in your chosen investment.

5. The course will also include subjects related to website promotion through the use of online classified ads, press releases, newsletters, emails, newsgroups, and others. Keep in mind that your website must be as popular as possible so that you will be able to attract more clients. Promoting your website as your product is very critical on Internet marketing, and it is one of the subjects that would be discussed extensively.

It is natural that you will spend some of your money in taking an Internet marketing course. Keep in mind that in order to succeed, you must have the necessary knowledge and skills that will help you reach your market.

Furthermore, it is not just selling a certain product to online shoppers. Affiliate links work best in the context of the information contained within the website. ” Although the structure is considered to be as the “basic outline”, there are instances wherein due to changing market conditions and other external factors, there is a need to change some parts of the structure either to remove or add several elements.

The present structure of Internet marketing is now one of the better if not the best structures among all existing investments. There are additional elements that are now considered to be the “ultimate lifeline” of the online business industry.

o THE FOUNDER- you are one of the important elements of an Internet marketing structure. The business will not be successful if you will not stand up and lead your business to the right path. Remember that the Internet has its own “dungeons”–and it is where you need to shine and break the darkness to become successful on your Internet marketing career.

o THE PRODUCT- if you do not have a product to sell, do you think you will be able to grab a slice of the Internet marketing revenue pie?

Although you have an excellent Internet marketing business opportunity, but if you do not have a marketing plan for developing such opportunity, there is a slim chance that you will be successful.

How do you market a small home based business.

Although classified ads is the designated part for such endorsements, you will still find several product and service endorsements on the front page, sports page, and even on the comics section of the newspaper. Structure is an integral part of their being–without it, their being and purpose is not complete.

If you think that the structure is just for physical attributes alone, then you need to think again.

As a matter of fact, abstract things also need structure in order to survive. And Internet marketing does need a specific structure.

In what way? Why is important to get the structure right?

Once the brand is consistently patronized by the people, you will be able to achieve success and your products will certainly have an edge over unbranded products. This will influence the way they patronize your products or services that may even result in the expansion of your clientele base.

There exist wide range of advertising-related and consultancy services based on market conditions, advance sales strategies, and popular culture. As previously mentioned, you do not need to secure necessary permits from city or state governments or find premises for your business. It was a simple idea.

Some merchants run their own affiliate programs while others use third party services provided by intermediaries to track traffic or sales that are referred from affiliates.

It is irrelevant (for the compensation) how often an Ad is displayed.

If you have your mailing list, you must have an auto responder service. If you don’t yet you will soon, it’s part of internet marketing. Some advertisers however did and still do embrace this behaviour of their affiliates and allow them, even encourage them, to bid on any term they like, including the advertisers trademarks.

Depending on the kind of Internet marketing business you are into as well as your subscriber’s level of interest, the appropriate volume for you could be weekly or monthly. SEO, or the search engine optimization, is a proven online advertising method, and presently in-demand. The choice is yours to make.

It is an online-based exchange agency that serves as an intermediary between buyers and sellers in making business transactions (particularly business-to-business transactions, hence the term B2B applies).

All other effective strategies will come in line as long as you stick to the basic yet the best strategies in your Internet marketing venture. Remember that your ultimate goal is to be a successful Internet marketer who continues to generate revenues on an upscale. Many affiliate programs were poorly managed. But don’t let that worry you because with time vendors are getting better.

Once the selected brand name is still available, It is a unique system that allows you to collect commissions on your own sales as well as individuals you recruited. Those are the key features that you need to watch out when deciding on which Internet marketing business you will engage into.

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Learn Internet Marketing From Internet Marketing Experts

The Best Way to Make Money Without Spending Money and Time is to Have the KNOWLEDGE! Learn how to From the best expert.

I worked my butt off for two years before I made my first sale online. Two years of trial and error, late nights and too much coffee. Making money online is not easy. To set up your business in the Internet marketing world, you need to have the knowledge and the ways and means to go along with to sell your products. I want to help you to make money without spending a lot of money and time.

Know that 99% of money making websites and information products are scams, and real money-making recipes need real authority.

To make money online is NECESSARY to use Proven Online Marketing Strategies, Secrets and Tactics That Will Boost Your Online Sales And Explode Your Profit. It is NECESSARY to Learn Internet Marketing from Internet Marketing Experts. These Internet Marketing Experts come from all kinds of backgrounds, but have one thing in common.

They make a living providing Internet Marketing tools to help us build better online businesses.
If you want to be a success, you must study the great ones: Internet Marketers, have a lot to teach. All you need to do is begin studying what works for them and adapt it to your own site. Study great sales letters, see what they have in common and then apply those techniques to your own site.

THE BEST WAY TO MAKE MONEY WITHOUT SPENDING MONEY AND TIME IS TO HAVE THE KNOWLEDGE! LEARN HOW TO …… FROM THE BEST EXPERT.
Feel free to meet some of our favorite Internet Marketing Experts.

Allan Gardyne is THE No 1 affiliate marketing expert.

Alex Mandossian is well known on the Internet for traffic conversion strategies, showing his clients how to turn website visitors into customers.

Alexandria K. Brown is the best Ezine Articles Expert.

Armand Morin is the developer behind many of the top selling internet marketing software tools today.

Keith Voiles is copywriting experts. Keith Voiles has authored sales copy for the top names in Internet marketing.

Brian Tracy is expert in personal development and leadership training.

Bryan Winters is copywriting experts.

Charlie Page is copywriting experts.He is considered the leading expert on marketing with ezines.

Corey Rudl was one of the most respected experts in the internet marketing world.. He was a marketing strategist, author, speaker and software maker. Rudl specializes in utilizing unique and powerful Internet marketing techniques.

Dan Kennedy – Legendary marketing expert. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems. Dan Kennedy is one of the greatest marketers of all time.

Dan Lok is a reputed marketer and web site conversion expert.

David Vallieres is expert in selling different items on eBay.

Derek Gehl is internet marketing expert who specializes in teaching real people how to start and automate a profitable Internet businesses.

Ewen Chia is expert in the affiliate marketing and the traffic generation.

Harvey Segal is the man behind The Complete Guide to ClickBank Websites and The Complete Guide to Ad Tracking Programs, and the publisher of SuperTips Ezine.

Professor James Bradley is an expert in the field of world finance and in the analysis of the Internet market.He is money making guru.

James Martell is internet marketing expert who specializes in online work-at-home business through affiliate marketing.

Jason Potash is expert in ezine and article writing.

Jay Abraham has to be the most successful marketer of all time. Jay has had more success than any other so called marketer out there.

Jimmy D. Brown is an expert on Viral Marketing. His information products and tools are helping people to generate and increase traffic to their websites.

Jo Han Mok is a copywriter who’s highly in-demand. Hi has written copy for some of the top names in marketing and one of his sales letters grossed 6 figures in 4 weeks.

Joe Vitale is “Mr. Fire” for Copywriting.

John Carlton is the copywriting legend. He, the Marketing Rebel, reveals the secrets behind the most successful and profitable ads in advertising history.

John Reese is expert in traffic generation and conversion.

Jeff Mulligan is the king of Clickbank.

Jill Whalen provides free advice and expert search engine optimization, SEO copywriting, search marketing consulting, and SEO seminars.

Jim Daniels is the best of the best in the complicated internet marketing universe.

Jim Edwards specializes in helping small, internet-based businesses find, use and profit from new and existing marketing and automation tools.

Jonathan Mizel is a well known and respected internet marketing expert. He is the acknowledged expert on targeted opt-in e-mail.

Ken Evoy is the creator of the revolutionary Web site-building system.

Dr Kevin Nunley helps small and mid-sized businesses build effective marketing.

Kevin Wilke is the master of automation – which is one of the goals of all marketers, so he or she can keep an income active while maintaining now product development and new activities. He is one of the best copywriters in the world.

Lorrie Morgan-Ferrero is one of the most sought-after copywriting experts.

Lynn Terry is expert in: Internet Business Development & Start-up.

Dr Mani is webmaster and an expert commentator on Ezine Publishing and Marketing.

Matt Gill is an expert forecaster of marketing trends – and with the Internet changing so rapidly he is able to keep us up to date on where to spend our marketing time and dollars for the year to come.

Marc Goldman is the pre-eminent expert in using joint ventures to jumpstart.

Mark Hendricks is Internet entrepreneur, business coach, author and software developer.

Markus Allen is the creator of The Marketing.

Marlon Sanders is an Internet marketing legend and a genius in copywriting, all in one. He has a masters in psychology and puts all his knowledge to good use to understand the psychology of his customer.

Michael Campbell is a self-taught search engine marketer, turned affiliate marketer.

Michael Green will be giving you the lowdown on e-book creation, product creation, copywriting, software creation and Teleseminars to help grow your Internet Business.

Michel Fortin, known as “The Copy Doctor”, is recognized as one of the greatest direct response copywriters in the world today.

Mike Filsaime is internet marketing expert who specializes in viral marketing, safe lists and membership site.

Mike Merz – his main focus being Internet Marketing start up consultation, specializing in affiliate program related campaigns.

Neil Shearing internet marketing expert who specializes in membership site that has complete business and marketing strategies and tools.

Perry Marshall is undoubtedly one of the world’s leading authorities on Google’s Pay Per Click.

Phil Wiley is a self proclaimed internet marketing expert that shows beginners how to create profitable mini sites.

Dr. Ralph Wilson is expert and writer of many e-books about SEO (search engine optimization). He’s also very well informed about internet marketing and other online business tools.

Rosalind Gardner is expert in affiliate marketing. She Rosalind provides down-to-earth advice primarily on affiliate marketing methods.

Shelley Lowery is expert in designing e-books, designing e-zines, designing websites and building promotional strategies.

Stone Evans is famously known as ‘The Home Biz Guy’. He runs the “Plug-in Profit” site, which assists those that are interested in starting an internet business.

Ted Nicholas is direct marketing and copywriting master. Ted is a well-known and respected leader in the information marketing business.

Terry Dean is considered one of the top small business Internet expert in the world today.

Yanik Silver is an established internet marketing expert.He is a master copywriter and student of everything to do with “salesmanship in print”.

Zig Ziglar is Sales Guru.
When you’ve learned all the knowledge of all that you need to know from e-books, you will have to implement what you’ve learnt.

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Becoming a Successful Internet Marketing Company Affiliate

Participating in affiliate programs as an internet marketing
company affiliate is a viable way to make money on the internet
without having your own products and services for sale. In
essence, as an internet marketing company affiliate, you market
other companies’ products and services for a fee.

Generally affiliate programs are either one-tier or two-tier
programs which means if you participate in a one-tier program,
you get paid for referrals that you send to the company for which
you are an internet marketing company affiliate. If you
participate in a two-tier program, you also get paid for
referring other affiliates to the program.

In most affiliate programs, an internet marketing company
affiliate gets paid either a percentage of sales that result from
their referrals, or a flat fee per lead or click-through that
result from their internet marketing efforts.

The defective line of thinking that leads an internet marketing
company affiliate to failure and disappointment is the thought
that being an internet marketing company affiliate is an easy,
get-rich-quick business opportunity. Unsuccessful internet
marketing company affiliates are those who don’t realize that in
order to make money with affiliate programs you have to actively
market them.

The error that is common to a new internet marketing company
affiliate is that they launch a website to display links, or even
pages, for the purpose of promoting various affiliate programs
for which they are an internet marketing company affiliate for,
but they don’t actively market their website or their affiliate
products. As a result, their website doesn’t generate any revenue
or generates very little revenue.

To be a successful internet marketing company affiliate you
absolutely have to market your affiliate products and services.
You can actually make loads of money as an internet marketing
company affiliate, but affiliate marketing is not a get-rich-
quick scheme. It is a business opportunity that must be taken
seriously and it does require work, some internet marketing
knowledge, and some funding for launching an aggressive internet
marketing campaign.

Because you don’t have to put out money for product development
or inventory, starting an internet business as an internet
marketing company affiliate may not require as much of an
investment as other types of internet businesses, but assuming
that it is a zero-investment venture is flawed thinking.

For most programs, as an internet marketing company affiliate you
have to have a website through which you market your affiliate
programs because some affiliate programs view your website as
part of their approval process and some only allow you to use
affiliate links to them on a website. In addition to the
investment involved with website development an internet
marketing company affiliate also needs funding for internet
marketing of the affiliate programs.

Common internet marketing methods used by an internet marketing
company affiliate to promote affiliate programs include search
engine marketing, email marketing, linking campaigns,
distribution of expert articles, viral marketing, and
participation in online newsgroups and forums.

Purchasing advertising through pay-per-click search engines,
ezines, directories and so forth is also a method of internet
marketing that is conducive to promoting affiliate products and
services as an internet marketing company affiliate.

One thing is for certain. In order to make serious money as an
internet marketing company affiliate, you simply have to market
the products and services of your affiliate programs.

Some website operators join affiliate programs and become an
internet marketing company affiliates for the purpose of
supplementing their income a little while providing their website
visitors with easy access to products and services that may be
beneficial to them. For them, actively marketing affiliate
programs may not be a necessity because the affiliate programs
are not their primary source of income.

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Internet Marketing Explained In 5 Minutes Or Less

Internet marketing is still a complete mystery to a large
majority of Internet users. For many net users, online
marketing is seen as some foreign area of the web, populated
with silly get-rich-quick schemes and unsavory characters
ready to rip off the innocent and uninformed consumer at
the click of a mouse.

In fact, Internet marketing could not be further removed
from this unfaltering picture. In reality, Internet marketing
is populated mainly with hard working professionals promoting
and selling high quality brand products by many of the world’s
Top 500 companies.

Worldwide there are now over a billion Internet users,
representing one large global consumer base or marketplace.
The total amount of goods sold online has been steadily
increasing each year as the Internet gains in both popularity and
familiarity. Studies have shown people shop online because of
lower prices, a wider selection of products, easier comparison
shopping, and many just prefer not having to travel to stores
to make a purchase.

Handling all this online e-commerce is a whole sector of
companies, hosting providers, web designers, advertising
agencies… and so on. All this online commerce has also
given rise to a relatively new creature — the professional
Internet marketer. Someone who makes a lucrative living
helping facilitate, in one form or another, all this online
activity.

Still Internet marketing has gotten a raw deal.

If you mention to any group of professionals that you’re
an Internet Marketer and that you work full time on the Internet;
you will receive some very skeptical looks and more than one
arched eyebrow of disbelief.

Regardless of this lingering skepticism, Internet marketing
has become a viable alternative for many disgruntled professionals
dissatisfied with their working hours or conditions. It has become
a viable alternative for many people from all walks of life, from
the college student to the bored housewife to the retired doctor…
all are enjoying a part time or full time income from the comfort
of their homes.

And since the Internet is now practically available to everyone,
anywhere in the world — Internet marketing is a level playing field.
Anyone can make a full time or part time income from the web if
they truly desire it.

There are many forms of Internet marketing. There are many online
business models you can follow. There are countless ways to earn
a good honest income from the Internet. Which path you take
will be largely determined by your own work habits, your background
and what marketing style you’re most comfortable with.

Here’s a quick rundown of the most popular forms of Internet
Marketing:

1. The Brick and Mortar Store Online

Most major companies and retail stores have created online
versions of their brick and mortar businesses. Even if
consumers don’t buy online, many use these sites for
gathering product information before buying in the
real world. A factor many savvy businesses are exploiting
in their overall marketing strategies.

2. Online Services

Many service industries have moved online, everything
from travel to banking to dating! Again, the Internet
can be a profitable extension for any service company.

3. Internet Products/Internet Gurus

Internet marketing has a whole history of pioneers who
have forged the methods and techniques of marketing online –
opt-in lists, mini-sites, article marketing, pay-per-click
advertising, joint ventures… a brief history populated with
such names as John Reese, Marlon Sanders, Ralph Wilson,
Yanik Silver, Corey Rudl, Ken Evoy and countless others.

A whole new industry has grown around ‘How-to’ market online,
info products, workshops and web seminars — teaching
people how to market on the Internet. A marketer creating
his own product can prove very productive; as seen
by John Reese’s 2004 launch of Traffic Secrets, which earned
over a million dollars in one day. (Without a penny of paid
advertising!)

4. Online Advertising and Promotion

Pay-Per-Click advertising such as those offered by Google
AdWords and other companies presents another viable marketing
route. Keywords (the exact words typed into a search engine)
fuel a large portion of the web’s activity, keyword marketing
has become a major driving force behind most of the economic
transactions on the web. This is a very lucrative sector for
those Internet marketers who know exactly what they’re doing.

Then there is the whole section of SEO experts and consultants
who command high prices for positioning companies or products
in the top positions on the major search engines. Acquiring
organic Top 10 search results (SERPs) will greatly determine the
profitability of your online product or company.

5. Affiliate Marketing

One of the least understood, yet one of the most profitable
forms of Internet marketing is affiliate marketing. An online
marketer can join any affiliate program and promote its products
or services on the Internet. You market the products, find
customers for the company and receive a cut or commission
for each sale you make from your marketing efforts. These
commissions can run anywhere from 2% to over 50%. One affiliate
click can earn you anywhere from a few cents to several
hundreds of dollars.

Major third party affiliate programs or companies such as
Commission Junction, LinkShare, Amazon, Shareasale…
acts as a brokerage or go-between representing thousands of
Top Brand companies such as Sony, Apple, Dell… to online
affiliate marketers. Marketers can join a program such as
Commission Junction or LinkShare and be able to promote and
market hundred of top quality products or services online. They
can consolidate their affiliate marketing through these
third party programs.

Perhaps the most common business model for the majority
of online marketers is the last example, or a combination
of advertising and affiliate sales. Many work-from-home
professionals have adopted this business model. They have
created site or sites on the topic that interests them and
of which they have or have gained some expert knowledge.

Once these sites become established and gathering a large
amount of targeted web traffic each day, making a nice income
can only be a matter of putting the Google AdSense code on
their pages and placing a few appropriate affiliate
links on their sites.

The more traffic these marketers deliver to their sites,
the more income they earn. The more unique content they create,
the more income they earn. The more web sites they design,
the more income they earn.

What many people outside of the web marketing field fail
to realize, the Internet is a 24/7/365 business. The Internet
is always on and working for you. It is automatically producing
income for you 24 hours of the day, while you’re sleeping, while
you’re enjoying a nice meal with friends, or even while you’re
on vacation.

Internet marketing can provide you with a lifestyle that is totally
liberating — you can live and work anywhere in the world. You can
be your own boss, set your own hours and work from the comfort
of your own home. Plus your whole online Internet business can be
automated so it basically runs itself.

Internet marketing is totally flexible. You can adjust your workload to
suit your own work habits. Internet marketing is scalable, once
you have learned how to make your first dollar, it is only
a simple matter of repeating and scaling up what you did to
earn that dollar. Computers and the Internet makes it just as
easy to handle a thousand sales as it is to handle one sale.

As Internet marketing becomes better known, it will gradually earn
more and more respect. It will become a well recognized profession
that many will aspire to and follow as a life long career. Mainly because
Internet marketing will give you the freedom rarely seen in any other
profession.

It offers you mobility, a high standard of living, and a working
environment that can’t be beat. It gives you the freedom to follow
your own interests and hobbies; all the while turning those interests
into viable revenue streams that supports the lifestyle of your
own choosing. When it is all said and done, earning a living just
doesn’t get any better than this.

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Can Someone Please Define Internet Marketing!

Back in 1994 after you created a website for your business, marketing was fairly simple. Generally you would make changes to your HTML code for search engine optimization and for the most part promoted your website through offline methods. These may have included business cards, letterhead, print advertising and other such methods. Whether or not your site was listed on the only search engine, Yahoo, at the time was purely based on how well you optimized our web pages. If you did a good job then multiple pages of your site would be listed consecutively for a search.

Twelve years later in 2006 the entire perspective of marketing your site on the web has become a science requiring a degree. Although, we are all eager to market our website on the web we are somewhat unclear how to accomplish this task through a maze of policies set by the Big 3 search engines Google, MSN and Yahoo. Most businesses would first seek out professional advice. In the process of seeking professional Internet Marketing advice, your story may look something like this.

By now I had heard about pay-per-click, something called Ad Sense, link exchanges, banner advertising and it all sounds quite confusing. After all as a business owner, my forte is to run my company, not try and figure out how to market a website on the Internet. As I seek out professional advice I get quite a variety of different stories. One person calls themselves Internet marketer and the only thing they provide is Pay-Per-Click advertising campaigns. The next person I speak to also consider their business to be in Internet Marketing, yet the only service provided is Search Engine Optimization. Even that term was somewhat vaguely defined to me. I continue to hear about Search Engine Optimization (SEO), but it seems to vary from changes to our website to advertising on the web. I am most definitely puzzled at this point. Can anyone describe what Internet Marketing is actually about?”

Advertising and Marketing has always been handled by professional firms that have college educated individuals and understand the difference between Advertising and Marketing. In case you are wondering, here are the definitions of Advertising and Marketing.

– Marketing is the process or technique of promotion, selling and distributing a product or service.

– Advertising is to make your product or service publicly known; an announcement to call public attention by emphasizing qualities to arouse a desire to purchase.

One of the primary issues of advertising and marketing on the Internet is that you may not necessarily reach someone educated in the field of advertising and marketing. Instead it is someone that has educated themselves about a particular area of Internet Marketing. For instance they may have specialized in Affiliate Marketing or Pay-Per-Click campaigns while another individual may know more about making changes to your website for search engine optimization. Currently these types of services are fragmented and they do require someone with the appropriate skills to manage an entire Internet marketing campaign.

If we take a look at all the different areas of Internet marketing you will find the following in your list:

Research, Analysis, Planning and Strategy
We need to research key phrases and look at the data to determine our title and description.

Search Engine Optimization (SEO)
I believe it is safe to say that SEO is not advertising on the web. SEO is strictly modifications to your HTML code and website. Making sure your website is HTML validated, density checks, the keywords, phrases, content, alt descriptions, anchor titles and so on are in place for the entire website.

Internet Marketing
This is the actual process of promotion as the definition of marketing was described earlier. Some would call this Natural Propagation Marketing, others will call it Organic marketing. With this form of marketing you can rest assured the shelf life of the efforts put forth can be measured in years.

Internet Advertising
Although, the shelf life of Internet advertising can be measured in seconds and can hemorrhage a business financially, there are three areas of Internet advertising. The first would be to utilize an Internet Advertising Network (IAN) to submit a variety of banners through out a variety of websites in order to narrow your advertising to an area with the most response. Another area is Pay-Per-Click (PPC) campaigns such as Google Ad Sense or Yahoo Search Marketing. Lastly, you may consider direct advertising on websites that you have found to be of value to your business with high page ranking.

Management & Reporting
It is necessary to monitor all the various activities you are pursuing on the web. Internet marketing gives us the ability to measure almost all aspects of our advertising and marketing campaigns with the push of a button. You will want to keep an eye on your website statistics, check your Google page rank, your Alexa traffic ranking, and your link popularity overall to name a few.

If we consider all the various parts that are required for proper business Internet marketing, you will find the industry moving towards consolidation in the future. Equally, we will find that advertising and marketing on the web will eventually fall back to educated professionals who not only understand advertising and marketing, but will now include their education in Internet marketing as well.

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